Sunday, September 15th was National Online Learning Day. And while we typically associate online learning with universities and high school, most of us have ongoing learning opportunities within our business environments.
Consider the last time you started a new job. You may have been given a package of papers and were forced to attend boring presentations delivered by disinterested executives. This typical lack of enthusiasm during the onboarding process did not engage you as a new hire and even negatively impacted your employer’s ability to retain you down the line.
Maybe you already work for an organization that sends out long, painful emails that outline new corporate procedures, or your company insists on leaving 15-page new product summary documents nicely stapled together for you to read. Neither sounds appealing right?
Fortunately, there are alternatives to consider. Interactive video learning solutions allow us to capture and share vital information in a much more appealing and engaging way. Video allows us to provide new and existing employees with engaging, content rich material that showcases the best that our people and company have to offer.
If you have yet to move towards an online learning model–particularly one that includes video, you might want to reconsider. Here are a few reasons why online learning will vastly impact your organization’s learning:
It increases employee engagement and retention
Today’s employees seek and desire rich learning opportunities. By creating robust online learning opportunities that include two-way communication, you’re helping increase employee engagement. Especially when learning is continuous, employees feel a sense of belonging and empowerment which gives reason to employees to strive to do their best for their employer. Furthermore, the engaged employee is much less likely to consider looking outside the organization for other job opportunities. In short, a happy employee is more likely to stick around than one that isn’t. This longevity is necessary as it ensures that your new hire costs will decrease while you’re simultaneously providing your customers access to a more knowledgeable staff.
It improves knowledge transfer
Online learning is one of the most effective ways to preserve knowledge in an organization. By creating short interactive video knowledge capsules, organizations can ensure important information is captured and shared with other employees. Video knowledge transfer is superior to word of mouth or simply relying on information that only a select few have as you never know for sure when those folks will leave the company.
Unlike traditional learning environments, modern online learning offers tremendous flexibility. For example, if your workplace is dealing with an urgent crisis, online training can easily be deferred until a time more suitable for employees. If you tried to do this in a traditional training environment, you would be out of pocket for the amount of time and resources that had to be rescheduled. Also, because online learning is mobile accessible, employees can access educational content no matter where they are in the world.
Online learning through video is an excellent way to track skill development on a wide scale. With traditional workplace learning, how often were you simply guessing at the outcomes? Have you ever understood in depth how many employees attended? How engaged they were? How many employees per department attended? Which departments had the most engagement? Online learning helps provide relevant data that helps you understand the bigger picture and how it relates to learning.
There is a reason employees once despised workplace learning. It was dull, one-way conversation that rarely if ever involved feedback from the audience. Today’s online video learning platforms provide interactive video presentation that capture the interest of even the most defiant learner. With features like polls, surveys, and Q and A, employees can take an active and identifiable role in their learning.
National Online Learning Day aims to showcase how students of all ages are thriving with the ability to learn online. And while it may only last 24 hours, the reality is that learning is continuous in our always-connected world.
Are you leveraging the power of technology in your workplace? And are these learning opportunities accessible by every single employee? And is learning part of your culture?