Use “How-to” videos to overcome the challenges of remote work
During the covid-19 health crisis, remote work became the norm for a large majority of companies. Despite its many advantages and growing interest, remote work also has its challenges. Find out how the video tutorial can help you overcome them!
Before the pandemic, many companies were neither prepared for this mode of operation nor convinced of its effectiveness. Nowadays, more and more companies want to adopt remote work.
Companies in Silicon Valley are leading the way with Facebook, which intends to generalize it, and Google, which is extending it for its 200,000 employees until the summer of 2021. Tech Giants Amazon and Apple will maintain remote work culture until January 2021. Twitter has simply decided to make it the norm for its employees.
According to a survey conducted in the United States by the National Association for Business Economics (NABE), 80% of companies would like to continue remote work once the health crisis is over. Gartner estimates that nearly half of employees will work remotely at least some of the time, compared to 30% before the pandemic.
Despite this growing popularity, some point to the limitations of remote work. How can we ensure continuous training, onboard new recruits or guarantee mentoring at a distance? These processes, which are essential to contribute to employee engagement and therefore to the company’s development, are necessarily transformed when they do not take place in office.
At Speach, we believe that video tutorials can help you meet these challenges. Video tutorial use in private life is widespread, so why not in professional life?
In 2015, the number of “how-to” video searches on YouTube increased by 70%. In 2018, 87% of YouTube users felt the platform was important for learning to do things they had never done before. According to a Google study of 12,000 people, learning something new is the second most important reason for watching a video.
And the trend has continued during the pandemic. People around the world watched videos related to recipes and cooking at a rate over 45% higher so far this year than the same period last year. Views of meditation-related videos alone are over 35% higher than the same period in 2019.
Find out how video tutorials can help you meet the challenges of distance working:
👩🏼🏫The video tutorial to help your employees develop their skills
More than ever, a company’s mission is to support the skills development of its employees. Before the pandemic, changes in technology and work methods already implied rethinking employee training. In a recent McKinsey global survey, 87% of managers said they were experiencing or expected to experience skills shortages in the workforce within the next few years. With distance working, there is an urgent need to rethink traditional and top-down learning models to make employees active and empowered in their skills development.
In “real life”, with video tutorials, employees are used to learning what they want when they want: access to knowledge is completely normalized. Why not in companies? Thanks to an online library of internal knowledge, you make information and knowledge accessible everywhere, at any time, according to the needs of your employees.
The implementation of a “corporate Youtube” allows them to capture their know-how, to share it, but also to find, in a few clicks, a video tutorial to build skills on a software or a business process. With the video tutorial, give everyone the means to take their evolution into their own hands and enter into a continuous learning process!
🤝The video tutorial for onboarding new employees
Research conducted by Glassdoor has shown that organizations with a good integration process improve new employee retention by 82% and productivity by more than 70%. So onboarding is not to be taken lightly and even less so when it is done remotely! If your new recruits are taking their first steps in the company outside the office, you’ll need to redouble your efforts to accompany them because they won’t be able to knock on a colleague’s door to ask their questions.
A good integration requires the transmission of the company culture and technical skills. To do this, forget the hours spent in a meeting room, scrolling through the slides of a dull PowerPoint! Give employees time to digest the information at their own pace, by offering them a dynamic and interactive onboarding course.
Welcome word from management, presentation of the business sector, demonstration of tools… The short and interactive video fits perfectly into your onboarding process and allows you to involve many employees without wasting their time. They will be able to present their activity and their mission in the company without repeating the same things with each new recruit!
And for practical issues such as document storage, expense claims or IT security, what could be better than video tutorials created by the experts themselves? Moreover, new recruits do not always have the opportunity to talk directly with their predecessors. Video tutorials enable the knowledge and know-how of outgoing employees to be captured before they leave, in order to pass them on to the newcomer in a lively and structured manner.
🧑💻Video tutorials to develop autonomy and support mentoring
When a younger employee joins the company, he or she is eager to learn alongside more experienced employees. At the office, the manager can look over his shoulder discreetly to give him some advice and constructive criticism. As an aside, during a meeting, he can pass on the jargon of the trade and sector to their apprentice. During coffee and lunch breaks, the “mentor” can also introduce the apprentice to the rest of the team and help them build relationships that may later serve them well in their careers. But when the younger employee works from home on his or her couch, all this informal learning is more difficult to acquire.
A new survey of 1,000 U.S. workers shows that the majority of younger employees want to return to the office after the pandemic. More than 90% of them say they have difficulty working from home.
If not well managed, teleworking can be confusing, especially for a young employee who is used to being guided “step by step”. It is therefore essential to ensure that they have the information and resources to understand what they are doing, how they should do it and why they are doing it.
In a brief in the form of an interactive video, a manager can explain the mission, recall the context in which it takes place, present the resources available to the employee to do his or her job properly and even evaluate it by integrating quizzes. The video screen capture and the integration of documents can also be used to build skills in software or processes.
On the other hand, while some employees believe that teleworking gives them more autonomy, others fear that their contributions are less visible. Through these short and interactive videos, which can be easily produced in just a few clicks, everyone will be able to make suggestions and make useful resources available to everyone. A young employee can thus get himself noticed by submitting new ideas, by making a detailed benchmark of the competition or by sharing his own knowledge about a tool that could be useful to the team!
Speach allows you to document internal company processes and knowledge in a comprehensive and structured way. By accessing a collaborative library of video tutorials, employees will be able to develop their skills and progress on a project in complete autonomy.